суббота, 7 мая 2016 г.

Package and Labels. Correct Marketing Rules

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For many creative people that engage in the conduct of own business a question of packing of their handiwork is very actual! We decided to share out with you a very useful information about that, why packing of your wares is so important, and how to design it better.

We will begin with simple :)

You must admit that it is simple to put a jewelry or gingerbreads in a transparent package, for example, is not correct! In case with a decoration - at once feeling to the good will be corresponding, and with cakes - a warning can appear for a client: is it possible in general to eat this, if it is so improperly wrapped?
Every good needs packing! Interesting packing!
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We will understand with a concept packing. What is it?
Package - is a face of handmade goods. The more original and beautiful a packing is, the more pleasant it will be to the client, the more chances that good will be bought! Remember that there is a festive packing - Christmas. And there are also seasonal - autumn, summer and others like that. Summer is possible to make more tender or even in marine style.
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There are quite a bit methods to pack the things of handwork beautifully: small boxes, linen sacs, parcels. Forget about a plastic arts - in it the crap is packed! Choice of artists: texture cardboard, paper packages with beautiful prints, pack paper, beautiful prints on fabric or, vice versa - a "primitive" invoice of homespun, ribbons and decorative cords.
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A separate moment is a Labels. It can be done in number of different ways: to unseal on a printer, sew from fabric and cross stitchingof the name, to create unique tallies from the plastic arts and paint it in special paints and other. You need the exclusive design of a tally - let it become a that "chip" on that customers"peck" at once
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At registration of tallies and packing shallow details are very important and different sort of decorating: beads, brushes, bows, flowerets, small pictures on packing and others like that. Catching tallies is possible on a decorative cord, mouline, reed filament.
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Sometimes tallies and separate elements of packing entrance no less, what works - in fact, ordering a thing, a human presents approximately, what he must get, and done withlovepresentation can become a pleasant surprise!

We will present now, that our good is packed and we need to send it in other city or even country. On what is it necessary to pay attention in here?
Do not forget about the additional packing! Before to put packing with good in a send box, wrap up it in a package (and better in airily-bubble tape), paper filler et cetera - so you will protect the product from the casual getting wetor breakage, and maybe even more serious blow. These charges need to be taken into account before!
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By the way, about charges!
Creating the masterpieces, we first of all pursue an aim - to make a client happy by the good, and certainly, to earn money!
Here a next question can appear: "How much can I expend on packing of my handiwork?” .
It is important to remember that: it is unprofitably to buy separately packages and small boxes in shops for 5-10 things- it strikes with a force on a purse!  It will be not simply not advantageous, but “in minus" . And there is an exit :) To make packing independently, acquiring glue, scotch tape and cardboard or paper and to spend your own time. However, it is better to expend time on a development of anew good and create it, than two days a week to sit only above "gluing together and cutting away superfluous" .Therefore the most advantageous idea - isto buy packing wholesale by the internet!
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In the studio of design and advertisement you will be able to order individual stickers from the logotype, tallies with the name of shop or label with description of commodity not very expensive: composition, care of it and others like that, on half-year forward!
So, a conclusion is: it is needed to remember that packing of wares is your instrument of sales and marketingin the whole!
It is needed to remember how can clientestimate the packing, he subconsciously analyses a packing cost and draws conclusion about quality of a handiwork. "The more expensive the packing is, the more qualitative products are"! - he think.
It is impossible not to say and that the development of packing reposes on four whales! It is packing material, name of product, color decision and advertisement support! It will be useful for you, if you will decide to think of and make packing for your handiworks.

We are sure that the article will find the lucky persons and will help you :)
Create with pleasure!
We wish you easy sales!
by Estrina. All pictures from the web.
- See more at: http://www.estrina.com/cat/Blog/id/56#sthash.fQKxJOSf.dpuf

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